This Privacy Policy ("Policy") describes how Westense Media LLC ("Company," "we," "our," or "us"), a California limited liability company and owner of the WestEdge Intelligence platform ("Platform"), collects, uses, discloses, and protects your personal information in connection with your access to and use of our services. The Platform includes our website, mobile application, and any digital tools, software, content, communications, notifications, or associated services provided directly or indirectly through our systems or third-party vendors (collectively, the "Services").

By accessing or using the Services, you acknowledge that you have read and understood this Policy and consent to the practices described herein. If you do not agree with the terms of this Policy, you must not use the Services.

Information We Collect We collect only the personal data necessary to operate the Platform and fulfill user expectations. This includes data you provide voluntarily, data collected automatically during use, and data obtained from integrated third-party services. Information is collected to deliver, improve, and secure the functionality of our Services.

1.1 Information You Provide When you create an account, communicate with us, or configure user settings, we collect the information you voluntarily provide. This may include email addresses, optional name fields, and preferences for notifications or reporting. Communications via email or forms are stored to address user concerns, provide support, and enhance your experience. While we do not collect full payment details directly, payment is processed securely through trusted third-party platforms like Apple, Google, Stripe, or RevenueCat. Any information you provide for billing is protected under the policies of those services, and we encourage users to review those privacy practices. Voluntarily submitted user content or customization data may also be saved for future sessions and used to personalize content delivery or notification preferences. All voluntarily provided data is stored securely and used exclusively to fulfill our Service obligations and maintain account functionality.

1.2 Information Collected Automatically When you interact with the Platform, we automatically collect technical and usage data through secure infrastructure to monitor system performance and support the user experience. This includes device type, operating system, browser type, IP address, screen resolution, referral URLs, session duration, time stamps, and navigation behaviors within the app or web interface. We also log performance-related metrics to identify latency, bug patterns, or abnormal behavior. These insights help us ensure continuity of service, load balancing, and content efficiency. While this data is not inherently identifiable, it may be linked to your account for troubleshooting purposes or abuse prevention. In some cases, cookies or similar tracking tools are used to preserve login states or analyze aggregate usage patterns. We do not track you across third-party services or use behavioral tracking to build user profiles. Automatically collected data is stored separately from personally identifiable information and is only accessible to authorized personnel for diagnostic or developmental use.

1.3 Information from Third Parties The Platform may integrate with third-party services to provide account registration, authentication, or analytics. If you sign up using platforms such as Apple or Google, we may receive basic profile information such as your email, display name, or app ID—only what is necessary to verify account creation. These details are not used for cross-platform advertising or data aggregation. We may also use third-party tools like Google Analytics or privacy-focused alternatives to understand traffic patterns and user engagement. These tools provide anonymized, aggregated data and do not give us access to sensitive personal information. When we incorporate such services, we review their privacy standards and ensure contracts are in place that prohibit data misuse. We do not partner with services that resell or repackage user data. Your interaction with third-party services is governed by their respective privacy policies, which we recommend reviewing before logging in or connecting accounts via those platforms.

How We Use Your Information We use the information we collect to deliver and improve the Platform, personalize the user experience, and maintain security. Collected information allows us to provide you with core services, send essential communications, manage subscriptions, respond to inquiries, and comply with legal obligations. Data also supports content optimization, navigation continuity, and issue resolution. Information you submit voluntarily may be used to configure how updates or notifications are presented, or to tailor report summaries and layout views to your preferences. Aggregated usage data helps us analyze which features are used most and where improvements are needed. No profiling, behavioral targeting, or AI-based recommendation engines are employed. We do not use your personal data to make automated decisions about eligibility, pricing, or visibility of content. Data is never sold, and we take measures to prevent unauthorized internal access. Where legally required, we may process data to protect against fraud, investigate technical issues, or fulfill requests from law enforcement or regulatory bodies.
Legal Basis for Processing (for EEA Users) If you are a resident of the European Economic Area (EEA), our data practices are governed by the General Data Protection Regulation (GDPR). We rely on several legal bases to process your personal data. First, we may process data when you provide explicit consent—for example, when accepting our cookie banner or creating an account. Second, processing is justified by the performance of a contract when you subscribe to a paid service. Third, we may process data to comply with our legal obligations, such as recordkeeping or fraud prevention. Finally, we rely on our legitimate interests for certain functions, such as platform security, product improvement, or customer support, provided these interests are not overridden by your fundamental rights. You have the right to request information about how your data is processed, to object to certain uses, or to withdraw consent where consent is the legal basis. Requests related to GDPR can be submitted to our Privacy Officer at info@westedgeintel.com.
Cookies and Tracking Technologies The Platform uses first-party cookies and similar tracking technologies to support secure login, preserve user preferences, and collect aggregate usage statistics. Cookies are small data files stored on your device to remember information across sessions. Essential cookies are required for core functionality, such as maintaining authentication states and saving dashboard layouts. Functional cookies may remember display preferences or reduce the need to re-enter selections across visits. We do not use advertising cookies, third-party behavioral trackers, or remarketing pixels. Cookies are not used to monitor user activity outside of the Platform. You may configure your browser to block non-essential cookies or to notify you before accepting cookies. Blocking all cookies may impair navigation, content delivery, or secure account access. Where applicable, our cookie practices comply with consent requirements under laws such as the ePrivacy Directive and GDPR. We maintain a cookie list and can provide it upon request. Analytics cookies, if used, are anonymized and used solely for performance monitoring.
Data Sharing and Disclosure We do not sell, lease, or rent your personal data to any third parties. We only share information with service providers that assist in operating, securing, or analyzing the Platform. These providers may include cloud infrastructure hosts, analytics vendors, email processors, notification services, and subscription management platforms. Each provider is contractually obligated to use data solely for the services requested by Westense Media LLC and must implement reasonable data protection measures. Disclosure of personal data may also occur in limited circumstances where required to comply with legal obligations, to enforce our Terms of Use, or to prevent fraud or abuse. If compelled by subpoena, court order, or regulatory request, we will evaluate the request and notify affected users unless prohibited by law. In the event of a business merger, acquisition, or transfer of ownership, user data may be transferred to the successor entity, subject to prior notice and continuity of privacy protections consistent with this Policy.
Data Retention and Storage Personal data is retained only for as long as necessary to fulfill the purposes outlined in this Privacy Policy or as otherwise required by applicable laws. While your account is active, your data—including subscription settings, contact information, and usage preferences—is securely stored to support your access to the Platform. If your account is terminated or you request deletion, we will remove data within a commercially reasonable timeframe, generally not exceeding 12 months unless required to retain it longer for regulatory compliance, fraud detection, or dispute resolution. We may also retain anonymized or aggregated data for analytics, system integrity, or historical performance insights. All data is stored on secure U.S.-based servers using encryption and access controls. Backups are encrypted, and internal access is limited to personnel with specific roles requiring such access. We review retention schedules periodically to ensure that outdated or unnecessary data is purged, and we maintain procedures to support verifiable user deletion requests upon receipt.
Your Privacy Rights Depending on your jurisdiction, you may have rights under privacy laws such as the California Consumer Privacy Act (CCPA), California Online Privacy Protection Act (CalOPPA), and the General Data Protection Regulation (GDPR). These rights may include the ability to request access to your personal data, correct inaccurate records, delete stored information, opt out of specific processing activities, or request data portability. We honor verifiable requests and provide a secure process for users to exercise these rights. California residents may submit requests to know what categories of personal information are collected and request deletion of such information. We do not discriminate against users who exercise privacy rights and do not use collected data to offer differential pricing. EEA users may additionally object to certain data uses, withdraw consent, or file complaints with their national supervisory authority. To exercise your rights, you may contact us at info@westedgeintel.com with appropriate verification documentation. We respond to qualifying requests within statutory timeframes.
Data Security We are committed to protecting user information using industry-standard physical, technical, and administrative safeguards. Our Platform leverages secure infrastructure partners—such as Firebase, Glide, and RevenueCat—that offer encrypted data storage, TLS-secured data transmission, and robust access control systems. These platforms maintain audit trails, implement multi-factor authentication for internal administrators, and limit personnel access to only those functions required to fulfill their operational role. We conduct periodic reviews of vendor compliance and maintain internal practices to detect unauthorized access or system misuse. Despite our efforts, no data system is immune from all risks, and users are encouraged to use strong passwords, log out from shared devices, and promptly report suspicious activity. If a data breach occurs that may impact your privacy or security, we will notify affected users in accordance with applicable laws. While we cannot guarantee absolute protection, we make every reasonable effort to maintain data security and partner exclusively with service providers who uphold similar standards.
Children’s Privacy The Platform is not intended for children under the age of sixteen (16). We do not knowingly collect, solicit, or store information from users under this age. If we discover that a user account has been created using a minor’s information, we will take steps to promptly delete the associated data and disable the account. Parents or legal guardians who believe their child has provided personal information to us may contact us directly at info@westedgeintel.com. We will take reasonable steps to verify the request and respond accordingly. Users must affirm during account registration that they are 16 years of age or older. If local jurisdiction establishes a higher age threshold for consent to data processing, we will comply with that standard. We do not target, market to, or create content designed for children or minors. All users are required to affirm they meet the age requirement and may be asked to re-verify during suspicious activity reviews or account audits.
International Transfers WestEdge Intelligence is headquartered in the United States, and all user data is processed and stored on servers located within the United States. By accessing the Platform from outside the U.S., you acknowledge and agree that your personal information may be transferred to, stored in, and processed in a jurisdiction that may have different privacy and data protection laws than those in your country of residence. We implement reasonable contractual and operational safeguards to ensure that such transfers comply with applicable international laws, including the use of Standard Contractual Clauses where appropriate under GDPR. Transfers are limited to what is necessary to deliver the Services and fulfill legal obligations. If you do not wish for your data to be processed in the U.S., you must discontinue use of the Services. Users may contact us at info@westedgeintel.com for additional information on cross-border protections or to raise any concern regarding international data transfers.
External Links and Third-Party Content The Platform may contain links to third-party websites, tools, or platforms. These may be provided for user convenience or to reference source material. Westense Media LLC is not responsible for the content, privacy practices, or security protocols of such third-party sites. When you follow a link to an external site, you are subject to that site's terms and privacy policy. We encourage users to review external privacy statements before providing personal information or engaging with third-party tools. Inclusion of links on the Platform does not imply endorsement or affiliation unless expressly stated. We do not monitor or control third-party updates, cookie policies, or data collection practices. Your interaction with any third-party service, including integrated login or analytics platforms, is entirely voluntary and at your own discretion. If you believe that a third-party link or integration presents a risk or violates your privacy, please notify us immediately so that we may investigate and, if appropriate, modify access or remove the link.
Do Not Track Some web browsers offer a "Do Not Track" (DNT) setting that allows users to express a preference not to be tracked across websites. At this time, the Platform does not respond to DNT signals because there is no uniform standard governing their interpretation or implementation. We do not engage in cross-site tracking or behavioral advertising, and any cookies used are limited to first-party analytics, functionality, and session maintenance. You may control cookies and similar tracking tools using your browser settings, including disabling them entirely. Doing so may impact the usability of certain features, including login persistence or report customization. We continue to monitor developments in DNT standards and may update our practices if widely adopted frameworks are established. In the meantime, we encourage users to take advantage of browser-based tools that provide visibility into or control over cookies and trackers. If you have additional questions about how we handle tracking, you may contact us directly.
Changes to This Policy We may revise this Privacy Policy from time to time to reflect changes in law, technology, our services, or platform functionality. Updated policies will be posted on our website with a clear indication of the effective date. We recommend checking this page periodically for the latest information on our privacy practices. If material changes are made—such as the introduction of new data collection categories or significant shifts in data use—we will notify users via email, in-app alerts, or account notifications. Your continued use of the Platform after such updates constitutes your acceptance of the revised Policy. If you do not agree with the changes, you should discontinue use of the Services and may request account deletion and data removal. Archived versions of previous privacy policies are available upon request for transparency and reference. Users with questions about specific changes or their impact on rights and obligations are encouraged to contact our Privacy Officer at info@westedgeintel.com.
Contact Us If you have questions, concerns, or requests regarding this Privacy Policy or your personal information, you may contact us using the information below. We respond to inquiries in a timely and professional manner and welcome feedback from users regarding data practices or privacy expectations.

WestEdge Intelligence
Attn: Privacy Compliance Officer
Email: info@westedgeintel.com

WestEdge | Intelligence

Contact